{"id":8036,"date":"2026-08-16T22:03:03","date_gmt":"2026-08-17T01:03:03","guid":{"rendered":"https:\/\/www.madera21.cl\/concursos\/?post_type=dslc_projects&#038;p=8036"},"modified":"2026-08-16T22:03:03","modified_gmt":"2026-08-17T01:03:03","slug":"chair-with-cross-base","status":"publish","type":"dslc_projects","link":"https:\/\/www.madera21.cl\/concursos\/project-view\/chair-with-cross-base\/","title":{"rendered":"CHAIR WITH CROSS BASE"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":642,"featured_media":7624,"template":"","meta":{"_acf_changed":false},"tags":[],"ano":[],"categoria-concurso":[398],"dslc_projects_cats":[],"pais":[],"tipo-de-obra":[],"class_list":["post-8036","dslc_projects","type-dslc_projects","status-publish","has-post-thumbnail","hentry","categoria-concurso-2026-concurso-de-innovacion"],"acf":{"representante":"","profesion":"","pais_o":"","ciudad_o":"","empresa":"","urlweb":"","arquitecto":"","ingeniero":"","cliente":"","paisobra":"","ubicacion":"","superficie":"","ano":"","fotografo":"","memoria_o":"","codigo_o":"","ciudad_rep":"","superficie_con":"","categoria":"","descripcion_o":"","innova_uso":"","desem_tec":"","propuesta":"","categoria_m2":"","lamina1_o":"","lamina2_o":"","lamina3_o":"","universidad":"Chairxbase","sede":"","pais":"Chile","ciudad":"Santiago","descripcion":"","urlvideo":"","urlmemoria":"","presentacion":"","lamina1":7963,"lamina2":"","lamina3":"","lamina4":"","lamina5":"","lamina6":"","codigo":"INN642","equipo":"","profesor1":"","profesor2":"","urlcarta":"","urlpresentacion":"","generacion":"","solucion":"","cualidad":"","impacto":"","fundamentacion":"","estrategia":"","innovacion":"","tipo_org":"Start-up","innova_dife":"La industria del mueble genera desperdicio de material y depende de adhesivos sint\u00e9ticos y herrajes met\u00e1licos que dificultan el reciclaje y encarecen la producci\u00f3n.\r\n\r\nChair with Cross Base es una silla cuya estructura completa se obtiene cortando cinco piezas desde un panel plano de madera mediante router CNC, sin clavos, tornillos ni pegamento. Las piezas encajan entre s\u00ed: desde un panel bidimensional emerge, por intersecci\u00f3n de planos, una estructura tridimensional s\u00f3lida y funcional.\r\n\r\nEl proyecto actualiza la tradici\u00f3n del <strong>dise\u00f1o moderno estructural<\/strong> \u2014con ra\u00edces en el movimiento De Stijl y referentes como Rietveld (1917)\u2014 con las herramientas de la fabricaci\u00f3n digital contempor\u00e1nea. El archivo CNC es el producto, replicable en cualquier taller del mundo.\r\n\r\nAl usar la madera como \u00fanico componente, sin adhesivos ni herrajes, la silla es un bioproducto en su totalidad, con un nuevo est\u00e1ndar de productividad y sustentabilidad en la construcci\u00f3n en madera. Un panel de 122x244 cm produce dos sillas usando el 73% del material; el 9% corresponde a virutas del fresado CNC; y el 18% restante est\u00e1 siendo desarrollado como mesa de caf\u00e9 complementaria, concibiendo el panel completo como un sistema de mobiliario de desperdicio casi cero. El dise\u00f1o est\u00e1 protegido por la <strong>Patente de Dise\u00f1o de EEUU N\u00ba D1125880<\/strong>.","mercado":"Los clientes objetivo son coleccionistas de dise\u00f1o, estudios de arquitectura e interiorismo, hoteles boutique y galer\u00edas de dise\u00f1o en Chile, Estados Unidos y Europa. El mercado global de muebles de lujo y dise\u00f1o fue valorado en USD 25,28 mil millones en 2025, con proyecci\u00f3n de USD 42 mil millones hacia 2034. El equipo cuenta con experiencia directa en este segmento, habiendo trabajado con marcas de referencia como Restoration Hardware, Crate & Barrel y West Elm en proyectos de vivienda de lujo en EEUU Los principales competidores son fabricantes de edici\u00f3n limitada como Vitra, Hay o Muuto.","car_equipo":"El proyecto es liderado por <strong>Javier Haberland<\/strong>, arquitecto, dise\u00f1ador e inventor, con experiencia en proyectos de interiorismo de lujo en Estados Unidos, donde trabaj\u00f3 con marcas como Restoration Hardware, Crate & Barrel, West Elm y Henge. Cuenta con la mentor\u00eda de los arquitectos Tom\u00e1s de Iruarrizaga y Juan Baixas, autor de la ic\u00f3nica Puzzle Chair (1975), referente de la escuela chilena de dise\u00f1o de mobiliario. Su proceso combina ideaci\u00f3n manual, dise\u00f1o asistido por computadora y producci\u00f3n CNC. Es responsable del dise\u00f1o, la propiedad intelectual y la estrategia comercial. El equipo est\u00e1 abierto a incorporar socios en producci\u00f3n y ventas internacionales.","escalabilidad":"El proyecto cuenta con prototipo validado: se produjeron dos sillas en Miami, comprobando la viabilidad completa del proceso productivo en cuatro etapas \u2014 preparaci\u00f3n del material (aprox. 1 semana), configuraci\u00f3n del archivo CNC (aprox. 1 semana), corte (pocas horas) y terminaciones (aprox. 1 semana). Tiempos reducibles significativamente al escalar. A\u00fan no se han generado ventas. El modelo de negocio contempla venta de unidades de edici\u00f3n limitada y licenciamiento del sistema constructivo a fabricantes de muebles. El dise\u00f1o est\u00e1 protegido por la <strong>Patente de Dise\u00f1o de EEUU N\u00ba D1125880<\/strong>, lo que otorga una barrera competitiva concreta y transferible.","gotomarket":"Los hitos clave son: (1) establecer e-commerce directo en chairxbase.com; (2) listar el producto en plataformas de dise\u00f1o de autor como Chairish, orientadas a interioristas y coleccionistas en EEUU; (3) identificar galer\u00edas de dise\u00f1o en Santiago y Miami para representaci\u00f3n y eventual acceso a plataformas como 1stDibs; (4) exhibir en ferias internacionales de dise\u00f1o (Salone Satellite, Design Week M\u00e9xico); y (5) explorar licenciamiento con fabricantes de mobiliario. El plazo estimado para primera venta comercial es de 6 a 12 meses. El proyecto no ha recibido financiamiento externo ni ha participado en aceleradoras, lo que la Semana de la Madera 2026 podr\u00eda catalizar.","arch_ad":7918,"lamina1_a1":"","lamina2_a1":"","lamina3_a1":"","lamina4_a1":"","urlafiche":"","redsocial":"","urlestrategia":"","piefoto1":"","piefoto2":"","piefoto3":"","piefoto4":"","participante1":"Javier Haberland C\u00e1naves","participante2":"","participante3":"","participante4":"","url_sitio_web":"https:\/\/chairxbase.com\/","estudio_material":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CHAIR WITH CROSS BASE - concursos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.madera21.cl\/concursos\/project-view\/chair-with-cross-base\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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